7 Steps to a Lot More Sales Course
7 Steps to a Lot More Sales Course
Hosted by Richard Johnson
6 Hours of Training on CD or DVD
The 7 STEPS TO A LOT MORE SALES course is a comprehensive marketing/sales training course designed to help business owners and marketing managers discover “hidden” sales opportunities within their business. Upon completion participants will be able to implement the 7 STEPS and new bonus step on Internet Marketing to unlock the “hidden” sales opportunities discovered for exponential increases in sales and profits of 25%-100% or more in as little as 60-90 days without spending more money on traditional advertising! The course has proven to create sales and profit increases in all types of businesses regardless of size and in all types of industry – retail, wholesale, manufacturing, services and professional practices.
Multimedia CD-ROM & DVD Based Training:
With CD & DVD based training, the lectures were video taped and then digitized and are presented to you in Full Motion Video, Audio, & Graphics. DVD-ROMs will run only on a computer DVD Drive and will not run on a TV DVD Player. DVD-Video will run on both a computer DVD Drive and a TV DVD Player.
System Requirements: x86/400 mhz (minimum), CD-ROM Drive (for CDs), DVD Drive (for DVD-ROMs & DVD-Videos) or TV DVD Player (for DVD-Videos), 64 MB RAM, Sound Card. Available Hard Disk Space 200 MB. Windows 98, NT, ME, 2000, XP, Vista, Windows 7, or Apple Mac.
Trainer: Richard Johnson
21st Century Marketing Systems, Inc. was founded in 1990 by Richard H. Johnson who published – 25 Ways to Increase Sales Without Spending an Extra Dime on Advertising through CRISP publications. Richard’s experience implementing the company’s unique 7 STEPS TO A LOT MORE SALES system with businesses in all industries and his Masters in Business Degree combine to train consultants and business owners throughout the world . 21st Century Marketing Systems, Inc. has established over 200 affiliated marketing offices throughout North America and Europe helping thousands of businesses increases sales and profits without spending more money. The system is endorsed and used by Manufacturing Extension Partnerships within the Department of Commerce and the International Guild of Professional Consultants to certify over 2000 members in marketing and sales consulting expertise. The system was recently included in the on-line learning management systems of Dell and IBM computer.
Course Outline - 7 Steps to A Lot More Sales:
Approx. 6 Hours of Training
Level 1
1.0 Traditional Definition of Marketing
1.1 “Lean” Marketing System
2.0 Company Benefits
2.1 Three Ways to Grow
2.2 Optimize and Leverage
2.3 Marketing Assets
3.0 Step 1: Unique Selling Proposition
3.1 Effective USPs
3.2 What is my USP?
3.3 Multiple USPs
3.4 Four Steps
3.5 Handle on USP
4.0 Step 2: USP Integration
4.1 Obstacles
4.2 Checklist
4.3 Qualifying and Presenting
4.4 USP vs. Slogan
Level 2
1.0 Step 3: Database Marketing
1.1 Implementation
2.0 Step 4: Marketing Alliances
2.1 Alliance Examples
3.0 Step 5: Custom Advertising
3.1 Situational Analysis
Level 3
1.0 Step 6: Community Relations
1.1 Releases
2.0 Step 7: Direct Marketing
2.1 Direct Marketing Uses
2.2 Direct Marketing Components
3.0 Bonus: Internet Marketing
3.1 Sales Increase
4.0 Implementing the 7 Steps
4.1 Mistakes
5.0 Marketing Assets
5.1 Case Studies
Expires July 31, 2010
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